TapCrowd and Xperiology partner up to create ultimate mobile event experience

TapCrowd, European market leader in the event app industry today announced a strategic partnership with Xperiology, the leading conference and events provider to the global sports, leisure and entertainment sector.

During 2013 Xperiology will enrich all their UK events using TapCrowd’s mobile marketing platform. Starting March 19th, attendees of Ticketing Technology Forum – Xperiology’s latest event launch – in London will already reap the benefits from the event app: e.g. creating a personal program from the sessions overview; using the digital conference bag; discover networking opportunities and drive interactivity through integration of social media feeds from Twitter and Facebook. Later this year, Xperiology’s TheStadiumBusiness Summit & Awards 2013 and AuditoriumsMeet 2013 will be supported with an enhanced mobile event app from TapCrowd.

“We’re excited to be working with the experts at TapCrowd. They have already proven their capabilities at many events and Xperiology is now applying their expertise to our leading conferences in the sports and entertainment sector”, says Ian Nuttall, Xperiology’s CEO. “Our attendees are senior executives with sports teams, entertainment venues and key events – all of whom are directly interested in enhancing their own visitor experience. We’re looking to not only enhance the conference experience but also to leverage and monetize the capabilities of TapCrowd’s mobile marketing platform going forward.”

“We are delighted to team up with one of the leading players in the event industry”, says Joost van ‘t Hullenaar, VP Sales at TapCrowd. “Visionary companies like Xperiology push our product development teams to bring state-of-art features to the industry: advanced networking and matchmaking capabilities, stronger interaction through integrated voting and asking questions to speakers will be must haves for conferences”.

“We have a unique opportunity with Xperiology to show to the event industry the advanced capabilities of our TapTarget mobile marketing platform, launched last month during the mobile world congress in Barcelona. Based on the attendee interest, their location and their context we can provide personalized and targeted push messages, coupons or in app pop-ups to create the ultimate mobile event experience”, says Niko Nelissen, CEO of TapCrowd.

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About Xperiology:

Xperiology owns and delivers many of the sports and entertainment sector’s most respected conferences and events, including TheStadiumBusiness Summit, TheStadiumBusiness Awards, Nordic Venue Forum, Fan Experience Forum, Premium Seat Seminar and AuditoriumsMeet. With operations in UK, Italy and Eastern Europe, the company also delivers bespoke training and development workshops to help share best practice and shape the next generation of sports and entertainment venue industry executives.

For more information on Xperiology, please contact:

www.xperiology.com

Angelina Tennino – Director of Development

Tel: +44 208 133 5226; email: angelina@xperiology.com

About TapCrowd:

Established in 2009, TapCrowd offers 2 unique solutions, the App Creator to build Mobile Apps and a Mobile Marketing Platform for mobile analytics, user profiling and campaign management.With the App Creator you can quickly build mobile apps for your customers on iOS, Android and HTML5, no program skills needed! Don’t spend another six months to research what’s needed for your company. Our market experts have selected the functionalities that matter for your business and grouped them in powerful categories. The Mobile Marketing platform offers cross platform mobile user analytics, user profiling & behavioral targeting and cross channel engagement. TapCrowd has offices in Belgium, Brazil & Turkey.

For more information about TapCrowd:

www.tapcrowd.com

Twitter @TapCrowd

Mario Haneca – VP Marketing

Tel: +32 478 97 12 62; email: mario.haneca@tapcrowd.com – Twitter: @Hanecam

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